I have returned to the office after attending the 2010 OFA (Ohio Florists Association) Short Course in Columbus, Ohio. This trade show is one of the largest horticultural industry events – for more than 80 years – with attendees from across the world who come to learn, be inspired, and connect with peers, great ideas, and business solutions. Netafim USA has been an exhibitor at this trade show for 10+ years.
The set-up for our 20’ x 20’ booth space did not progress as smoothly as I had imagined. I arrived at the convention center with brand new graphics to emphasize the Netafim branding of “Quality Products”, “Experienced People” and “Reliable Partners”. These graphics were being used on the backdrop, counters and pillars.
The two 8’ tall triangular pillars located at both corners of the booth proved to be a challenge as we disassembled, affixed the graphics and tried to reassemble. As my co-worker stated during this often frustrating process, “It’s like to trying to attach a bumper sticker to a moving vehicle”. Needless to say, assembly of the first pillar took several hours. Since we learned all the “not-to-do’s” with the first one, the second pillar went up much quicker. Here is a photo of one of the completed pillars.
In a salute to the florist association Netafim employees wore a very colorful shirt each day. On Sunday the shirt color was Sangria (actually a mild hot pink), Monday was Kelly Green and Tuesday was Maize (yellow like corn on the cob). We received many compliments and I think the bright colors gave us a positive and uplifting feeling.
At times, our booth was packed with show attendees. Some were looking for drip irrigation products to help their operations save time and money and we were happy to show them all the solutions Netafim offers. While others who already have Netafim products, came to see share their successes and to see what new products we were displaying.
After three days, we closed another successful trade show. As we moaned about our sore feet (didn’t matter that there was padding under the carpet) and massaged our sore backs, we packed everything for the return journey to Fresno, California. And we’re ready to do it all again at the next trade show ….
great blog. bookmarked http://blog.netafimusa.com/2010/08/09/another-successful-trade-show/
Great Blog. Will come back.
Preparing Food has been a great love of mine for a long time, I will attempt this and see how it goes
Even though I am a professional cook I have not attempted this before, thanks for the words of wisdom!
Nice post. thanks.
I reckon there are loads of individuals like me, who stumble across various good blogs or web sites by luck. Your web log seems to have a solid community and a strong blogosphere presence. Its great to hold engrossing and distinct positions on issues.
Can I just say what a relief to find somebody who actually knows what theyre talking about on a internet. You definitely know how to bring an issue to light and make it important. Additional folks have to read this and realize this side in the story. I cant believe youre not much more well-liked due to the fact you truly have the gift.
This may be the first time I have commented right here and I need to say you give genuine, and top quality information for bloggers! Wonderful job.
Your Blog theme is kind of bland in my opinion, I love your posts but maybe you should update it sometime soon, don’t take it wrongly!
Whats up, That is a wonderful summation, I located your blog checking google for any similar subject and discovered this. I couldnt discover too much other tips and data on this posting, so it was fantastic to discover this one. I will probably be returning to take into account various other posts which you have written one more time.
great! i can tell this was crucial! very good employment!